Signaling the quality of your ICO through non-copiable messages, such as independent ratings, allows for adequately differentiating from competitors. With respect to the vast number of ongoing, announced and planned ICOs, such signals become increasingly important to attract target investor audiences and achieve funding goals. As the number of venues for ratings and listings is increasing steadily, a sophisticated analysis of where to invest marketing budget can be overwhelming. We create products and services for blockchain-startups to successfully navigate the dynamic environment of crypto. We consequently take our part in professionalizing the industry for token based financing.